Your content needs an editor, not just a creator
You have the expertise, you just don't have the system. Let me act as your fractional editorial director – owning the strategy, planning and execution of your online presence – so you can stay focused on your business.
The founder's content paradox
You know showing up online is the best way to win clients, but every week it falls to the bottom of your to-do list. When you do post, it's reactive, rushed and doesn't even sound like you.
The Tension
The Cost
Inconsistency makes you look amateur. Silence makes you look stagnant. You're leaving authority (and potential revenue) on the table.
The Masthead Method
I don't just "write posts".
I install an editorial department.
Plan
We align your business goals with a rolling 4-6 week flat plan
Execute
I manage the creation, editing and packaging of your insights
I provide the professional oversight to ensure every piece of content reinforces your position as a leader
Lead
Strategic Oversight
Defining your editorial angle and "what we never talk about."
Content Calendar
A structured publishing rhythm that never misses a beat
Taking your raw ideas and turning them into high-signal content
I brief and manage any needed freelance support so you don't have to
We look at what worked and pivot the plan for the next 30 days
Production
External Resources
Performance Sync
Areas of expertise
Each retainer is unique and could include a mix of different deliverables based on the mix of experience I've built up over the past 20 years across hundreds of clients and countless projects.
Some things to note though...
No 24/7 Access
High-quality work requires deep focus. I respond within 2-4 hours during working hours via WhatsApp/Slack. I'm offline at weekends.
Ethical Filter
I don't work with gambling, alcohol, music or predatory industries. If you're unsure, just reach out and we can discuss whether I'm a good fit or not.
What it costs
I only work with a handful of clients at a time to be able to dedicate time and focus as required. My baseline price should cover the vast majority of scenarios, but can increase due to extra scope.
£1,000
3 months
Minimum term
Baseline retainer
”Tom has been a guiding figure – from launching our social channels and outlining clear community management processes, to identifying content pillars and producing evergreen content. We learn from every campaign, making the next one better suited to our audience.”
- Strategy manager, Oil & Gas client
Ready to get off the content hamster wheel?
Fill out the form to book a 30-minute fit call. We’ll discuss your goals, your current roadblocks, and how the Masthead Method can take the editorial weight off your shoulders.
