Tom Mehdi Bird

Purposeful social media that works for you

I help you create an online presence that feels authentic, focused and effective – without leaving you feeling overwhelmed or burnt out.

How i work

I work with founders, consultants and independent business owners who want an online presence that best showcases what you’re capable of.

You’re experienced and capable – but your online messaging, website or social presence hasn’t quite kept pace with how your work has evolved over the years. I help bring that back into alignment.

With over 20 years’ experience across journalism, strategy and creative leadership, I’ve worked across content, digital and brand from multiple angles – technical, editorial and strategic.

That means I’m comfortable thinking about both structure and expression: what you’re saying, how you’re saying it, and whether it all fits together. I like to geek out over the details and ensure that everything links in a coherent ecosystem.

I can act as your strategic content partner. My role is to help you clarify your positioning, strengthen your messaging and make considered decisions about how you show up online.

I keep my work intentionally focused. I don’t run a large agency. I don’t take on dozens of projects at once. I work closely with a limited number of people who value clear thinking and straightforward collaboration.

If that sounds like you, let’s talk.

WORK WITH ME

How we can work together

Diagnostic Audit

GET A HANDLE ON WHERE YOU’RE AT

A focused review of your existing online presence across your social media and website.

You’ll receive:

Detailed analysis on how you look to your intended audience
Review of published content
Clear feedback on positioning and coherence
Identification of gaps or inconsistencies
Practical recommendations
Suggested priorities for improvement

This is delivered as a PDF for to you review at your own time together with a Loom video where I run through the key points and give you additional input and analysis.

It’s a contained piece of work designed to give you perspective. Some clients implement the recommendations themselves. Others use it as the starting point for a longer-term working relationship.

AUDIT OF 3 PLATFORMS

£200 / one off

Book your audit

Strategic Partnership

FRACTIONAL ONGOING SUPPORT

Ongoing strategic input and hands-on support across marketing, content and positioning.

The focus is on:

Refining positioning
Strengthening messaging
Evolving your website and social media
Clarifying content direction
Providing copy support where it meaningfully supports the strategy
Acting as a steady sounding board for decisions

Think of me as an expert advisor that’s on hand to provide insight and support on how you’re positioning yourself online, your marketing activities, launch plans or upcoming ideas and aspirations.

I’ll pull my sleeves up and jump in when needed, and for anything outside of my wheelhouse I’ll give you recommendations to trusted partners who are ready to help.

FROM

£1,000 /month

Let’s get started

“Incredibly helpful”

Tom’s audit was incredibly helpful to bring a professional and fresh eyes perspective to our marketing efforts. He was communicative throughout and provided a high quality audit in a short turn around. The audit itself is full of useful insights and clear recommendations that we can immediately start implementing. Highly recommend.

Online community lead

Tom’s social media audit was insightful and timely. His approach was accessible and friendly and I enjoyed working with him on the project.

Agency CEO

“Valuable check-in”

The social audit was a very valuable check-in on blind spots in my socials, and it was brilliant to get fresh ideas and an expert perspective. I have left with a comprehensive list of findings and recommendations to implement in my socials. Tom was also fantastic for follow-up questions and bouncing ideas following receiving the audit.

Project management trainer

“Exceptional output”

Tom understands the role of social media in a wider digital marketing and business operations ecosystem. Alignment was met across all functions, key outcomes were understood and the output was exceptional. I strongly recommend anyone interested in upskilling to engage with his learnings and experienced delivery.

Digital marketing head

“Always responsive”

Working with Tom has been storming for our social media presence. He quickly understood our brand’s voice and crafted strategy and creative campaign ideas that really resonated with our audience. Beyond his expertise, Tom is a pleasure to collaborate with – always responsive, professional and proactive.

Digital agency director

“A guiding figure”

Tom has been a guiding figure – from launching our channels to outlining clear processes, identifying content pillars, producing evergreen content and implementing intricate targeting. We learn from each activation, campaign and promotion – making each subsequent effort better suited to our needs.

Strategy manager

Let’s work together

If you’d like to work with me to help you with your content or strategy or just want to connect, then please book a free 30min discovery call and we can go from there.

Schedule your call